Writing — Blog — Mat Schramm

Posts tagged Writing

Use This Technique to Write Compelling Online Content

Use This Technique to Write Compelling Online Content

Journalists and copywriters often use a tactic called "The Inverted Pyramid." As a creative online writer, here's how you can make it work.

Reader Engagement, Email Marketing, CopywritingMat SchrammJuly 25, 2015Copywriting, Writing, Marketing Copy, Marketing, Front loading, Pyramid Technique, Journalism, SEOComment